Website Conversion Improvement
To improve the "conversion ratio" of a small business website refers to getting a larger percentage of website visitors to take an action you want them to take. You may want to convert a visitor into a customer or a lead. You may want a visitor to subscribe to your newsletter or blog.
The website conversion improvement process takes many elements of the website into consideration. Of course the content is important, as is the value proposition and the call to action, but there are dozens of elements that affect conversions; site layout, colors, image placement, friction reducers, button size, color and location, traffic sources and much, much more.
The most compelling reason for you to focus on website conversion improvement is the money. When your conversion rate improves you get more leads or customers without having to spend a penny more on advertising. The profit from the additional conversions goes straight onto your bottom line. A 10% change in conversion rate can easily mean the difference between making a profit or taking a loss.
Your increased conversion rate may allow you to profitably use PPC, affiliate marketing or offline marketing which means your business could become more stable. You’ll no longer be limited to free traffic.
We provide several ways to help small business with their Website Conversion Improvement.
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