Search Engine Optimizer
Because Search Engine Ranking Reports are incapable of being 100% accurate (due to personalization and localization being part of the search algorithm) the Search Engine Optimizer should also track the source of site visitors through an Analytic program like Google Analytics.
It's possible for you to become your own Search Engine Optimizer and we have training to help you but what we have found to work best for most small businesses is a combination of us helping to identify the universe of "best keywords", monitoring the rankings each month and providing (and often implementing) monthly SEO recommendations and you (the small business person) creating new content or making changes in content as we direct.
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Here is a comparison chart of our Monthly Internet Marketing Services