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Pay Per Click Ads - SEM

Pay Per Click advertising takes many forms. The most familiar being the Ads the show up above and to the right of the "organic" search results on Google, Bing and Yahoo! There also PPC ads on YouTube and 1,000's of other websites.

Pay Per Click ads work... for some businesses.

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Pay Per Click Ads - Search Engine Marketing - SEM

Pay per click advertising (PPC) refers to placing an ad on a website and then paying only for the "clicks". With search engine PPC ads, advertisers bid on keyword phrases relevant to their target market. Content sites often charge a fixed price per click rather than use a bidding system. This is also called Search Engine Marketing or SEM.

Pay per click advertising (PPC) refers to placing an ad on a website and then paying only for the "clicks".  With search engine PPC ads, advertisers bid on keyword phrases relevant to their target market. Content sites often charge a fixed price per click rather than use a bidding system.

Search engines like Google display specific ads when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called "Ads", "Sponsored Results" or "Sponsored sites"  and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest PPC providers and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

For help with you PPC visit- IMG Members.com


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Internet Marketing Group provides small businesses with Internet Marketing services including monthly SEO Services, SEO Instructions, help with Website Conversion Improvement,
Social Media Marketing and Email Marketing. Owner Ed Taylor is a recognized Internet Marketing authority and speaker who has delivered more than 1,550 Internet Marketing presentations.

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