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Local Search Optimization

Local Search Engine Optimization has exploded in the last couple of years. All 3 of the top search engines provide customized local results. "Google Places" (the listing by the map) populate the top of most search quires that include a geographic term like a city name.

Below the Google Places listings there are the standard "organic rankings". Local Search Engine Optimization is designed to get your site top rankings when searchers use a geographic term in their search query.

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Local Search Optimization

Local search engine optimization is a part of the SEO strategy that focuses on getting your site to rank well when searchers add a city name to their search. In many cases potential customers are looking for a local providers, dentists, chiropractors, conduction and home improvement companies and many. many more.

Since Google, Yahoo!, Bing and mobile devices have virtually made the Yellow Pages obsolete local search optimization has become essential.

A well designed and implemented local search optimization campaign can generate excellent ranking results and help potential customers find your site as well as the physical location of your business. Being found on local searches often results in direct contact with potential customers and higher conversion ratios.

The first step to a local SEO campaign is an in depth analysis of your website. Step 2 is key word (or search term) research. As with all SEO it is essential to know what terms your target visitors are searching on and then optimize for those terms.

With your keywords identified and your "on page" optimization complete we work on building high quality inbound links.

Local search engine optimization has become a "must" for local businesses, the good news is it's much less expensive, and often times much more productive than many of the "old" local advertising options like Yellow Pages, newspapers and direct mail.

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Internet Marketing Group provides small businesses with Internet Marketing services including monthly SEO Services, SEO Instructions, help with Website Conversion Improvement,
Social Media Marketing and Email Marketing. Owner Ed Taylor is a recognized Internet Marketing authority and speaker who has delivered more than 1,550 Internet Marketing presentations.

Internet Marketing Group - Ed Taylor, Internet Marketing Speaker - P.O. Box 1326 Ashland, Oregon 97520 ...424-343-9555

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