Local Search Optimization
Local search engine optimization is a part of the SEO strategy that focuses on getting your site to rank well when searchers add a city name to their search. In many cases potential customers are looking for a local providers, dentists, chiropractors, conduction and home improvement companies and many. many more.
Since Google, Yahoo!, Bing and mobile devices have virtually made the Yellow Pages obsolete local search optimization has become essential.
A well designed and implemented local search optimization campaign can generate excellent ranking results and help potential customers find your site as well as the physical location of your business. Being found on local searches often results in direct contact with potential customers and higher conversion ratios.
The first step to a local SEO campaign is an in depth analysis of your website. Step 2 is key word (or search term) research. As with all SEO it is essential to know what terms your target visitors are searching on and then optimize for those terms.
With your keywords identified and your "on page" optimization complete we work on building high quality inbound links.
Local search engine optimization has become a "must" for local businesses, the good news is it's much less expensive, and often times much more productive than many of the "old" local advertising options like Yellow Pages, newspapers and direct mail.
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