Ed works with small business owners every day. He thoroughly understands every aspect of Internet marketing and is up to the minute with what is working and not working with SEO, FaceBook, Twitter and all of the social medias, right now.
"Easy to understand", "Fun," "Entertaining," "Jolly" these are not words typically used to describe a presentation about Internet marketing for small business, but these are always among the first words attendees use to describe Ed Taylor's presentations.
Ahh, but don't judge too quickly. As the conversation deepens and moves past his jovial presence and whiskers, the adjectives change. Attendees start using words like insightful, enlightening, strategic, tactical and even the word brilliant is bantered about. From there, the conversation shifts to an eagerness to apply what has been learned to their own unique website or Internet marketing situation.
“Your session "Marketing on the Internet," was wonderful! You were rated 4.7 out of 5.”
Director of Professional Development
National Association of Music Merchants
After more than 15 years, and over 1,550 presentations, Ed has learned the 3 essential elements of an outstanding Internet marketing presentation:
- Make it fun.
- Provide simple, proven, relevant strategies and tactics that audience members can easily understand and quickly apply to their business.
- Make it current to today’s fast changing marketplace.
Ed started with Internet marketing in 1994, founded the Internet Marketing Group in 1995 and had his first $10,000 day marketing on the Internet on October 17, 1996.
"What a pleasure it was to have you as a speaker at our meeting! Our delegates expressed such enthusiasm about your presentation and your evaluations were very positive."
M. Beth Taylor, Assistant Director
Museum Store Association, Inc.
Ed has worked with hundreds of clients in dozens of industries. His clients and students currently enjoy more than 37,000 top rankings on Google, Bing and Yahoo! as a result of implementing Ed's suggestions.
With thousands of subscribers "opted-in" to his e-mail list, thousands more who "like" him on Facebook and LinkedIn, and even thousands more "following" him on Twitter, Ed understands e-mail and social media marketing, not just as a consultant, or speaker, but as a user.
“Mr. Taylor’s expertise and his presentation made it easy for all in attendance to understand precisely how to market more effectively on the Internet. Thank you.”
Minster of Technology, Bremen, Germany
“Your program is among the highest-ranking of all programs presented to the group in recent years.”
The Executive Committee 5101
"I wanted to personally thank you for the two outstanding presentations you made to my CEO groups.... They were delighted to have someone finally make sense of how to use the Internet for marketing purposes... they rated you the 'best speaker of the year'."
MOST REQUESTED TOPICS
Google- How To Obtain & Maintain Top "FREE" Rankings
Americans conduct over a 1/2 billion searches per day! Everyone's target customer is "Googling" to find anything and everything they are looking for. In this non-technical program attendees learn how to check their websites for SEO compliance. They also learn how to implement the same proven SEO tactics Ed uses to obtain and maintain over 37,000 top "organic" rankings for both his and his client's websites. (This always popular, non-technical, program is designed for small business owners and marketing managers.)
Proven Strategies to Increase Website Sales, Leads & Opt-in's
Getting quality visitors to a website is only 1/2 the challenge. The other 1/2 is getting those visitors to "convert" into a customer, a lead or an opt-in (a subscriber to an e-mail list). In this program attendees learn very specific tactics that have been proven to increase the "conversion ratio" of business websites. (This program can be geared specifically to e-commerce or lead generation sites.)
How to Check the "Marketing Elements" of Your Small Business Website
Many businesses are haunted by an unknowing, an uneasiness wondering whether or not their webmaster has properly integrated the "marketing elements" of their website. Has their site been properly optimized for the search engines? Have security icons and images been used in a way that will maximize conversions? Has the navigation structure been optimized for both SEO and usability? Attendees receive a 17 point checklist so they can check and improve the marketing elements of their websites. (This very popular program is always a real eye opener for attendees.)
Social Media - Minimum Investment, Maximum Return
With social media like Facebook, Linkedin and YouTube the largest investment for most small businesses is time, a commodity that is very precious. Attendees learn specific strategies, tactics and tools to save time and, at the same time, dramatically increase the effectiveness of their social media marketing efforts.
OK, so what's with the beard?
As you may have suspected Ed is actually Santa Claus.
Several years ago due to Ed's naturally white beard (although much shorter at the time), his rotund shape (he has since lost over 100 pounds) and his charming personality (that hasn't changed :-)) Ed was asked to be Santa for a local Hospital fund raiser, he loved the experience and the organization loved him, they asked if he would volunteer again the following year. Ed agreed. The next year he let his beard get a bit longer and he was also asked to be Santa in a local Christmas parade. He loved it! Later he was asked to make a house call for the "Make A Wish" Foundation and his connection with Santa just grew from there.
Now Santa Ed has been the special guest in many parades and local television programs, he's been featured on magazine covers and had even created a "Free Pictures with Santa" program in his community of Ashland, Oregon.
Ed volunteers to be "Santa Ed" because he finds it rewarding. He helps raise money for worthy causes as he brings joy and cheer to his community, in short he just loves doing it. Oh, and it does add a unique, memorable and very fun aspect to his Internet marketing presentations.
Ed has delivered more than 1,550 Internet marketing seminars, webinars, classes, etc. including:
|Business and Institutional Furniture Manufacture’s Association (BIFMA)
California Cemetery Association
Commercial Law League Association (CLLA)
Connected International Meeting Planners Association (CIMPA)
Department of Technology Bremen,
Direct Marketing Association
Education for Excellence
Eyeballs 2000 (Southern Oregon University)
Farmers Insurance Group
Florida Aviation Trades Association
Harv Eker’s Guerilla Business School 2 presentations
Harv Eker’s Street Smart Business School 2 presentations
Inc. Magazine 4 presentations
International Association of Convention and Visitor Bureaus
International Council of Shopping Centers
(ICSC) International Home and Housewares Show
International Internet Marketing Conference
Internet Marketing Super Conference 2 presentations
Internet Million Dollar Round Table 2 presentations
Learning Exchange 8 presentations
Museum Store Association 2 presentations
National Association of Electrical Distributors (NAED)
National Association of Music Merchants (NAMM) 2 presentations
National Education Association
(NEA) National Speakers Association 2 presentations
Network of Entrepreneurial Women
Portland Metropolitan Business Association
Society of American Florists 2 presentations
Southern Oregon University 2 presentations
SOWAC Microenterprise Development Center
Student Youth Travel Association
Survival Tactics for Tough Times
The Background Investigator
The Chief Executive Forum 6 presentations
The Direct Marketing Association
The Executive Committee (TEC) Now Vistage 193 presentations
The Greater Tampa Association of Realtors
The Learning Annex 24 presentations
University of California,
Berkeley- Haas School of Business
University of San Diego
University of Southern Oregon
U S Marine Corps and the Young Presidents Association (YPO)
and many, many
Ed has also been asked to speak to well over 400 CEO clubs and executive forums in the US and Canada
“One of the most informative seminars I have ever attended! I learned so much that I’ll be able to apply to the site.”
"Thank you for enabling me and my fellow executives.... Yours has been the most helpful and insightful program that I have attended focused on web-based marketing. It was wise, empowering, and allowed us to stand at the cutting edge...."
André L. Delbecq
J. Thomas and Kathleen L. McCarthy University Professor,
Santa Clara University
Book "Santa" Ed for your next business meeting...
Ed absolutely loves speaking to audiences of small business owners, entrepreneurs, professional practioners, sales people, etc. and will do his best to accommodate all of your needs.
Ed's fee for speaking at association meetings, conventions, corporate meetings, etc. is between $3,500 and $5,500 depending on the number and length of his presentations, travel time, etc. Plus lodging and a $650 travel allowance.
Ed's fee for presenting web-based sessions or "webinars" tops out at $3,500 and goes down from there based on the group size, the use of the recorded session, our involvement in registration, recording and hosting achieves, etc.
To check on Ed's availability and the exact fee for your meeting or webinar simply call 541-941-4840 or complete and submit the form below.